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The next Bill Gates will not build an operating system. The next Larry Page won't make a search engine. If you are copying these guys, you aren't learning from them. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.
Reviews
Crisply written, rational and practical, Zero to One should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world