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Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.
Reviews
Praise for Predictably Irrational: 'For anyone interested in marketing – either as a practioner or victim – this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times