Trailblazer

The billionaire founder of Salesforce Marc Benioff reveals how to build a company whose values create value.

Reviews

'Trailblazer is an urgent and compelling book for anyone in business who yearns to fulfil a higher mission in the world. Marc's powerful and poignant stories of leadership remind each of us what we can achieve when we abandon "business as usual" and make our values the driving force of our work.' -- Richard Branson
'In Trailblazer, Marc Benioff offers a window into the values that made him a uniquely capable and compassionate leader and role-model capitalist. His book is the gold standard on how to use business as a platform for change at this urgent time. Trailblazer is a must-read for anyone who aspires to lead from a place of wisdom and truth.' -- Ray Dalio, author of Principles
'Words like value, profit and loss are turned on their head by Marc in this pioneering guidebook. Value comes from values - who profits, who loses? Reading a balance sheet means balancing interests way beyond the boardroom.'-- Bono, lead singer of U2
'With intelligence, candor and spiritual depth, Benioff generously shares invaluable lessons - often learned the hard way working through contentious and challenging situations - from two decades leading one of the world's most admired companies. From the Salesforce teams that have collectively volunteered millions of hours to improve public schools and other compelling causes, to the company's stance on social issues beyond the bottom line, Benioff sets an incredibly inspiring example.' -- will.i.am
'Marc Benioff is a champion in more ways than one! I was truly inspired by his example of how values like trust, inclusion and giving back are the foundation of successful businesses and careers. Trailblazer lays out a model for a winning culture where everyone has an equal opportunity to have their voice heard.' -- Billie Jean King
'In Trailblazer, Marc shares his journey establishing a set of values deeply woven into the fabric of Salesforce. By creating a company rooted in trust, Marc explores how companies can nurture a value-based culture to become powerful platforms for change.' -- Susan Wojcicki, CEO of YouTube
'Corporate leaders today have to deliver growth with an eye toward societal impact. Marc Benioff is the rare CEO who has put this into practice.In Trailblazer, he shows us how he did it, and gives us a roadmap to do the same. It is a must-read book for every leader who is purpose driven.' -- Indra Nooyi, former CEO of PepsiCo
'In the past, great leaders had a vision, and the brains to achieve it. But great leaders in the Fourth Industrial Revolution must have soul, in addition to brains and vision. In Trailblazer, Marc Benioff, one of the most successful and enlightened business leaders, reminds us of our responsibilities to our stakeholders, laying out a clear path for how business and technology can help build a better future for us all.' -- Klaus Schwab, World Economic Forum Founder and Executive Chairman
'Trailblazer isn't just a lively account of how Marc founded a market-leading company that does well while doing good. It's a guide for what every business and organisation must do to thrive in this period of profound political and economic change. Marc believes that everyone - from the top executive to the new hire - should contribute to their communities with the same passion they apply to building their companies and careers. And he's right.' -- Jamie Dimon, Chairman and CEO of JPMorgan Chase
'Compelling new book... In Trailblazer, he goes much deeper into what he learned and how he learned it. And the management insights he draws from this experience and others...ought to be a required curriculum for today's business leaders. The leadership wisdom he delivers is one every businessperson should know. If only the B-schools taught it as well.' -- Clifton Leaf * Fortune magazine *
'Trailblazer...is well-timed to address the growing questions about capitalism's negative side effects. The political dilemmas that Salesforce faced are the most illuminating. The early lesson in employee activism taught Benioff that if leaders won't act, "they'll have to face the bayonets poking up from below". That's even more true today.'-- Gina Chon * Reuters *