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We already know how much of our data is collected and used to profile and target us. The real question is why, knowing all this, do we keep going back for more?
Reviews
“Great book: a very bold and insightful attempt to grapple with the strangely unexpected social confusion we are experiencing in the 21st Century!” - Matt Ridley, author of How Innovation Works “Absolutely captivating … Equal parts illuminating and empowering, [this] is essential reading” - Pete Etchells, author of Unlocked “An urgent, must-read for anyone striving for a nuanced analysis of the complex relationship between technology and society [and] ultimately seeking liberation.” - Tiffany Jenkins, author and broadcaster, presenter of BBC Radio 4’s A History of Secrecy