She Builds

Hustle culture isn’t working for women.
If you’ve ever . . .

• had too many things to do and not enough time to do them
• lost focus of your priorities and questioned your lack of motivation or drive
• believed that if you slowed down, your business would fail and the life you have worked so hard to create would crumble . . .

you’re not alone. Entrepreneur, bestselling author, and business coach Jadah Sellner knows what it’s like to be burned out, in debt, and just barely holding on to a new business. In the process of launching and building multiple companies, she realized today’s aggressive 24/7 hustle culture wasn’t working for her—or for her clients.
In She Builds, Sellner shares a new entrepreneurial model for women, centered on sustainable leadership—a practical framework they can use to create a business on their own terms, prioritize their well-being, and break free from the toxic culture that leads to burnout.
She Builds rests on four essential principles of L.O.V.E.:
LEAD: Define “enough” and surround yourself with the support you need to build a business that lasts.
OPTIMIZE: Learn tangible strategies for focusing on what matters to help you and your business thrive.
VISUALIZE: Create a clear yet flexible twelve-month road map that turns your dreams into reality.
EXPAND: Develop a solid foundation for growth and longevity without losing yourself in the process.
Stepping back isn’t a failure; it’s a strategy. Sellner reminds us that we need to lead with love in life and business, starting with ourselves and moving outward to our families, our teams, our communities, and the customers we serve. Filled with inspiring personal stories, case studies, interactive exercises, and real-world advice, She Builds will help you grow your business and have time to enjoy your life, too.

Reviews

“She Builds breaks new ground among entrepreneurship books. It’s a loving permission slip and a practical guide for those who want to build businesses in a sane, service-driven, and wellness-cultivating way.” — Tara Mohr, author of Playing Big“Brimming with soul, wisdom, and kindness, She Builds challenges the dominance-driven hustle narrative, inviting us, instead, to embrace love as an equally, if not more powerful and effective, guiding ethos in launching and growing a mission-driven business.”  — Jonathan Fields, author of Sparked and founder of Good Life Project ®“Jadah Sellner knows burnout and exhaustion . . . and how to heal from both through heart- and soul-centered entrepreneurship that’s based around the life you actually want to live, not the one you think you ‘should’ or ‘have to.’ You can have abundance, freedom, and peace, and She Builds is your loving handbook.”  — Kate Northrup, author of Do Less and founder of The Origin Company“She Builds is a perfect blend of business advice, personal growth, and a new way of looking at work-life balance. Jadah not only teaches you how to pace yourself in business, but her stories and strategies also remind us that it’s possible to build without the hustle and grind. I’ve worked with Jadah several times in the past, and she’s the real deal. There’s no one better to have written this book. It is a must-read.” — Pat Flynn, bestselling author of Will It Fly? and Superfans, and host of Smart Passive Income podcast“As a woman of color, Jadah Sellner lays the foundation for building a profitable, sustainable business without burnout and overwhelm. She Builds reminds us to prioritize our well-being and joy.”  — Minda Harts, author of The Memo and host of Secure the Seat podcast“An insightful, page-turning guide with valuable tools on how to build a strong foundation without burning out. Jadah helps you reduce overwhelm and feel more joy in your business again.”  — My Nguyen, creator of MyHealthyDish“The traditional path to entrepreneurship was not built for women. Like many of us, Jadah Sellner learned this first-hand. In She Builds, Sellner creates a new way. One that acknowledges our unique perspectives, life-demands, and, yes, dreams. With her L.O.V.E framework, she shows us how to build a business without compromises.”  — Deepa Purushothaman, cofounder of nFormation and author of The First, the Few, the Only“It’s possible to create a business that works for you and allows you to live the life you want. In She Builds, Jadah Sellner teaches you how to do just that.”  — Steve Chou, entrepreneur and founder of mywifequitherjob.com“Along with Sellner's how-to's, though, comes a level of energy and emotion that sets this apart from other books of its ilk. It’s the personal stuff that matters, and Sellner shares it generously: anecdotes about her coaching clients and their struggles and victories, the story of her own beginning, and her goal to create a way for the hustle of an 80-hour workweek not to be the norm. Sellner's style of life and work appeals, and readers will be convinced.” — Booklist“In a world that calls women to be and accomplish so much, She Builds is the anti-hustle handbook for entrepreneurs who are ready to lead from love, not fear." — Nicole Walters, founder of Inherit Learning and star of USA TV’s She’s the Boss