Secret of Chanel No. 5

Reverently known among fragrance industry insiders as "le monstre" - the monster - Chanel Number 5 is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. This title uncovers the story of Number 5's creation, iconic status, and extraordinary success.

Reviews

"[Mazzeo] explores interconnections between designer and perfume, teasing out the relationship with delicacy." -- New York Times Book Review "[In] the skilled hands of cultural historian Mazzeo, [the perfume] becomes a magnificent window through which to understand [Coco Chanel] and her milieu... Impeccable research and crafting make a seemingly narrow topic feel infinitely important." -- Kirkus Reviews "This is one case where historical fact eclipses the legend and lore of the object itself-there's much, much more than meets the nose to discover in these pages." -- Booklist "Engaging." -- Wall Street Journal "Mazzeo's lush prose...never bogs down in the details-despite the extensive research showcased in the bibliography-and a smooth pacing keeps it moving along at a fast clip. This work is definitely recommended to lovers of 20th-century cultural history, Coco Chanel, and, of course, the world's best-selling perfume." -- Library Journal "Mazzeo has written an account of the rarest of things-an international olfactory icon-that fairly rushes off the pages. Here is the life of one of the 20th century's most interesting and deeply complicated women, a fascinating cultural history, and the story of an extraordinary perfume." -- Chandler Burr, New York Times scent critic and author of The Perfect Scent "The true brilliance of The Secret of Chanel No. 5 is Tilar Mazzeo's ability to take a subject one would never have thought possible to think very deeply about and then cover it so captivatingly. Who knew that such a tiny bottle housed so many secrets?" -- Michael Tonello, author of Bringing Home the Birkin "Anyone who's ever dawdled in front of a perfume counter will love Tilar Mazzeo's fascinating history of the perfume known simply as No. 5; her rich and witty account is as compelling as the fragrance itself. " -- Karen Karbo, author of The Gospel According to Coco Chanel