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It was a way of trading your old stuff to get bigger and better new stuff. If that kind of entrepreneurial spirit could turn tiny objects into big ones, then why not try trading up to a house? So he wrote an internet advert hoping to trade one red paperclip and suddenly his inbox filled with responses: the trading had begun.
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So, is oneredpaperclip.blogspot.com the new eBay? "Sure." Kyle says, "Why not?"