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Marketing Scales Handbook (Marketing Scales Handbook)
Multi-Item Measures for Consumer Insight Research (Volume 9)
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2167.5 TL
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| Title | Marketing Scales Handbook (Marketing Scales Handbook) |
| By (author) | Gordon C Bruner, II |
| Publishers | Createspace Independent Publishing Platform |
| Language of text | English |
| ISBN | 9781542547246 |
| Product Form | Paperback |
| Height | 235 mm |
| Width | 191 mm |
| Thickness | 35 mm |
| Unit weight | 1148 gr |
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