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Using extensive research based on empirical evidence, this title provides the reader with practical and simple guidelines, exercises and tips to improve performance, including: advice on the use of classical rhetoric; how to write a speech when in a rush; the myths surrounding visual aids; the use of body language; and more.
Reviews
Neither politicians nor business leaders can lead today without the ability to communicate effectively with audiences of all sizes and compositions.They have two choices: (1) be born with the ability, or (2) read Max Atkinson's books and learn.