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A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? This book shows you how to become more creative.
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A look at the ways people invent, what fuels creativity, and how those methods have changed in the 21st century.