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What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts popculture under the lens of science to answer the question that everybusiness, every producer, every person looking to promote themselves andtheir work has asked.
Drawing on ancient history and modernheadlines - from vampire lore and Brahms's Lullaby to Instagram -Thompson explores the economics and psychology of why certain thingsbecome extraordinarily popular. With incisive analysis and captivatingstorytelling, he reveals that, though blockbuster films, Internet memesand number-one songs seem to have come out of nowhere, hits actuallyhave a story and operate by certain rules. People gravitate towardsfamiliar surprises: products that are bold and innovative, yet instantlycomprehensible.
Whether he is uncovering the secrets of JFKand Barack Obama's speechwriters or analysing the unexpected reasons forthe success of Fifty Shades of Grey, Thompson goes beyond thecultural phenomena that make the news by revealing the desires that makeus all human. While technology might change, he shows, our innatepreferences do not, and throughout history hits have held up a mirror toourselves.
From the dawn of Impressionist art to the future of Snapchat, from small-scale Etsy entrepreneurs to the origin of Star Wars, Derek Thompson tells the fascinating story of how culture happens - and where genius lives.