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In Decoding Greatness, award-winning social psychologist Ron Friedman shows readers how to decode, master and create great ideas to produce novel breakthroughs of their own.
Reviews
'Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found.'