Competitive Strategy

Techniques for Analyzing Industries and Competitors

By (author) : Michael E. Porter
Publishers: Simon & Schuster
Print Format: Hardback

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This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.

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Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field.

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Title	Competitive Strategy
By (author)	Michael E. Porter
Publishers	Simon & Schuster
Language of text	English
ISBN	9780684841489
Product Form	Hardback
Height	235 mm
Thickness	38 mm
Unit weight	651 gr