Break the Internet

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.

Reviews

‘Yallop takes us inside the workings of influencers and the ways in which brands and companies can utilise this ready-and-willing corps to help boost their image, reach, and profits. Well-written, engaging, and accessible. This should appeal to anyone with an interest in modern online culture, life, and business/marketing.’