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David Boyle guides us through the next big thing in Western living – the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity.
Reviews
‘A beguiling vision of hope for the future.’ Time Out ‘Authenticity has always been seeping out of our lives…and yet…[it] has a habit of fighting back. David Boyle walks the front lines of the way between real and fake.’ Financial Times ‘Boyle joins a long line, from Plato to Keynes, who argue that our view of reality, whether the figurative shadows on a cave wall, or the numbers called on a trading floor, is a speculative froth that distracts us from a superior reality.’ Telegraph ‘An insightful, ambitious argument.’ Independent ‘A book beginning here could easily be another polemic against consumer capitalism, superficial politics and the influence of a cynical media. Though Boyle criticises all three, his argument is subtler than bestselling broadsides like Naomi Klein's “No Logo” or Michael Moore’s “Stupid White Men”…The guts of the argument are that we need to find a new set of relationships between democracy, individualism and capitalism… its wide range, well-written examples and lively style offer something for us all.’ Management Today ‘A bold attempt to pull together a thousand strands of modern nostalgia and unease and present them as a unified whole.’ Scotsman