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Alchemy
The Magic of Original Thinking in a World of Mind-Numbing Conformity
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15.59 GBP
639.8 TL
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The books will be supplied and delivered to you within average 28 days without any additional costs such as customs tax and shipping costs.
And why do we prefer stripy toothpaste?
Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
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Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
Reviews
Sutherland’s book touches on many facets of life, but all come down to the importance of “psycho-logic”, or non-rational factors, in how we make decisions and how problems can be solved| Title | Alchemy |
| By (author) | Rory Sutherland |
| Publishers | Ebury Publishing |
| Language of text | English |
| ISBN | 9780753556528 |
| Product Form | Paperback |
| Height | 198 mm |
| Width | 126 mm |
| Thickness | 23 mm |
| Unit weight | 260 gr |
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