Zconomy

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.
Gen Z changes everything.

Değerlendirmeler

“Jason’s work with our team has had a profound impact on how we communicate with our consumers and manage our multi-generational workforce.” — Steven Williams, CEO of PepsiCo Foods North America“Zconomy is exactly what CEOs, board members, and innovators need to read to strengthen their future with Gen Z. It provides a clear and valuable roadmap of how to connect and build employee engagement and customer loyalty.” — Betsy Atkins, member of the boards of directors of Volvo Car AB, Wynn Resorts, and Oyo“Zconomy delivers the step-by-step solutions leaders need to understand Gen Z and take action right away.” — Steve Cannon, CEO of AMB Sports + Entertainment (owners of the Atlanta Falcons) and former president and CEO of Mercedes-Benz USA“Listen to Denise and Jason! As someone on the frontlines of entertainment and culture, I highly recommend Zconomy. Every creator, leader, and parent should read this book.” — Kenan Thompson, longest-tenured cast member of Saturday Night Live“Zconomy is a must-read guide from the most authoritative voices on generational studies of our time. It is insightful, comprehensive, and uses real-world practical applications to provide invaluable guidance in navigating this generation of disruptors.“ — Andrea Brimmer, chief marketing and public relations officer of Ally Financial“Zconomy is the guide that leaders need to engage this new generation of consumers and employees, and transform the future of their own enterprise.” — Erik Anderson, Executive Chairman, Topgolf Entertainment Group; Founder, WestRiver Group“Dr. Denise Villa and Jason Dorsey deliver a rare combination of research, insights, strategies, and practical knowledge that any executive can immediately use to understand Gen Z, unlock its potential, and shape the future of their business.” — William Cunningham, PhD, Member, Board of Directors, Southwest Airlines, Lincoln Financial; former Chancellor of The University of Texas System“Zconomy delivers the stories, insights, and actions that leaders of every generation can use to bravely lead Gen Z in a post-pandemic world.” — Alison Levine, New York Times bestselling author of On the Edge: Leadership Lessons from Mount Everest and Other Extreme Environments“Well-researched, entertaining, and packed with practical tools and advice, Zconomy should be your go-to guide for unlocking the huge potential of Gen Z.” — Andy Sieg, President, Merrill Lynch Wealth Management“Zconomy is a must read. Dr. Villa and Dorsey deliver much-needed strategies, missing data, and insights for executives, business leaders, and board members who need to understand how to engage with Gen Z.” — Martin Taylor, Managing Director, Vista Equity Partners, President, OneVista"Vital for all businesses and organizations with any direct contact with Gen Z. Highly recommended for all university libraries supporting business and psychology curriculum." — Library Journal (starred review)