How Innovation Works

‘Ridley is spot-on when it comes to the vital ingredients for success’ Sir James Dyson
Building on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject.

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‘An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?)’ Steven Pinker, Johnstone Professor, Harvard University, and author of Enlightenment Now
‘From the Stone Age to smartphones and from farming to fission, Matt Ridley demonstrates with a plethora of examples how innovation has changed and, for the most part, improved the human condition, despite repeated resistance and frequent failure. Given the freedom of thought that innovation needs, he argues, we can ensure the survival of the planet. We abandon it or constrain it at our peril’ Sir Tim Laurence, Chairman of English Heritage
‘In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colourful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons’ Walter Isaacson, author of Steve Jobs
‘A compelling case for free enterprise and free trade and the power of serendipity.’ Liz Truss MP, Secretary of State for International Trade