Busting Silos

In Busting Silos: The One-Team Framework for Executing ABM at Startup Speed and Enterprise Scale, Carpio and Henry map out how you can do the same at scale.

Değerlendirmeler

"As an experienced practitioner of account-based marketing (ABM) and account-based experience (ABX), I highly recommend Busting Silos to anyone looking for a practical guide to implementing a successful one-team GTM strategy. Hillary Carpio and Travis Henry have done a remarkable job of providing actionable insights and repeatable plays that readers can start working on right away, regardless of the size or stage of their business. What I appreciate most about this book is its focus on execution, not just high-level strategy. From building custom on-ramps to merging sales and marketing, to defining and running first big plays, and scaling the entire operation, the book provides a comprehensive and step-by-step approach that is both practical and effective. Whether you're a doer, an ambitious tactician, or a B2B go-to-market leader of any level, Busting Silos is a must-read that will leave you with a field guide to executing an account-based strategy successfully."
—Jon Miller, CMO at Demandbase, Cofounder of Engagio and Marketo

"Hillary and Travis have both advised hypergrowth companies and VC accelerators, demonstrating how to not only strategize, but activate, GTM teams. Now sharing their coveted playbooks publicly, their book, Busting Silos, is the missing piece for both startups and enterprises looking to efficiently scale."
—Mark Roberge, cofounder at Stage 2 Capital, professor at Harvard Business School, former CRO of HubSpot, and author of the bestseller, The Sales Acceleration Formula

"Busting Silos is all about challenging what you think ABM is, then multiplying it by 100. Hillary and Travis are spot on in their introduction of one-team GTM as the future for sales and marketing alignment."
—Sangram Varje, CEO, GTM Partners, and Wall Street Journal bestselling author of MOVE

"As an operator and advisor for hypergrowth companies, I constantly see GTM leaders struggle with distilling high-level strategy down to relentless execution. Busting Silos is a case study and manual for doing exactly that from one of the most respected GTM motions in the industry."
—Karan Singh, partner, Revenue Excellence, Sapphire Ventures

"Everything I do as a global sales leader is in concert with my partners in marketing. Busting Silos offers a masterclass on building and strengthening those cross-functional relationships, for GTM teams of all sizes."
—Laura Palmer, global VP of sales, Unity

"As a CMO, I understand the importance of having the tactical expertise needed to execute B2B pipeline generation. This has become fundamentally more critical as account-based motions have become a must-have instead of a nice-to-have. In Busting Silos, Hillary and Travis avoid the fluff and lay out the actionable playbooks that revenue teams need to succeed."
—Latane Conant, CMO, 6sense