Audience-ology

By the “the doctor of audience-ology” (Los Angeles Times), this memoir/how-to guide to Screening 101—with more than 100 candid interviews with some of the industry’s most successful directors, producers, and studio executives —will show readers how films, and maybe everything else, can be improved by listening and thoughtfully considering the opinions of the paying public.

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“Whether you sit behind the camera or in front of it, in film school or in an office on a studio lot, or just face a screen as a movie lover, Audience-ology sheds light on how moviegoer feedback holds a special place in the final stages of filmmaking. The explanation of how the test screening process works is illustrated with fascinating stories that are the lore of Hollywood. I only wish this book had existed when I first started out in the business.”  – Amy Pascal, producer and former Chairman of Sony Pictures Entertainment Motion Picture Group