Kitaplar ekstra gümrük ve kargo masrafı olmaksızın 30-45 gün
içerisinde yurt dışından sizin için temin edilip adresinize teslim edilmektedir.
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.