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An immediate New York Times bestseller this is the fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories.
Reviews
A solid primer on the way memory works and fails to work....Genova blends popular science and self-help, providing lay reader-friendly descriptions of the function of memory and sharing tips for better memory in a helpful appendix. . . . This accessible survey is an easy entry point for anyone wondering how and why they keep forgetting where they left their car keys.